Singer will serve as creative director alongside Haus of Gaga team in creating the scent for Coty.
By James Dinh
Lady Gaga
Photo: Ethan Miller/ Getty Images
From the meat dress to the disco stick, Lady Gaga has been known to introduce her share of inventive ideas. And in spring 2012, her monsters will able to share one of her more tangible creations, her fragrance line.
According to a press release, the singer has teamed up with global beauty company Coty Inc. to release the line. As with most Gaga originals, the project will be a collaborative effort between the singer and her Haus of Gaga design family. While it was reported last month that the fragrance would be called Monster, the release did not confirm the name.
"Lady Gaga's universal appeal makes her a subject of fascination," Coty CEO Bernd Beetz explained in the release. "A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers."
Though Gaga is joining a long list of other celebrities with their own fragrances, Beetz said that the team is aiming at marking new territories with this scent. "We welcome Lady Gaga to the Coty family and look forward to breaking boundaries that will allow people to experience beauty in a different and unique way," he said.
The marketing plans for the fragrance are still in development, but Gaga's "little monsters" can expect the scent to make a splash on the scene that differs from her pop-star peers. Coty marketing exec Steve Mormoris described the forthcoming campaign for the fragrance as "unprecedented and groundbreaking" and said he hopes to create a packaging design that encompasses the singer's "artistic sensibility." What do you think a Lady Gaga fragrance should smell like? Share your ideas in the comments.
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